Alex Gambino

How to Design Your Keyword Funnel: SEO and the Buyer’s Journey

You’ve probably heard of the concept of a sales funnel. For most products and services, a person doesn’t necessarily make a purchase on the spot. Instead, they undergo a Buyer’s Journey. They’ll start with research and gathering information, moving step by step toward the point where they’re ready to buy. When it comes to SEO, …

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Rise to the Top of Search Engines Using Correlation Analysis

In today’s digital age, top search engine rankings are a pinnacle of online business success. The reasons are pretty clear: reaching that top spot in search engine results pages (SERPs) would mean increased traffic to your site and the potential to boost conversions that catapult your business ahead of the competition.  Unfortunately, top rankings hardly …

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Capturing Backlinks From Your Competitors An Advanced Link Reclamation Strategy

What is Link Reclaimation? The heart of Link Reclamation is to “find and reclaim” highly-valued backlinks that have been abandoned, forgotten, and unclaimed. In other words, you can be acquiring high-authority, niche-specific links that are hiding in plain sight.  How does it work? You might be asking, “What does link reclaimation have to do with my competitors?”. …

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Non-Profit PPC Marketing With Google Ad Grants Get $10,000/Month in Free Advertising for Your NPO!

Imagine having $10,000 every month to advertise your Non-Profit, regardless of the size of your organization. You could have the ability to reach more donors and drive more awareness to your cause than ever before… …Well there’s no need to imagine anymore! The Google Ad Grants Program does exactly that, and if you have a …

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Gaining Links Through Scholarship Outreach An Advanced Link Building Strategy

Google’s goal is to provide searchers with the most relevant and most trusted search results possible. One way it does this is by ranking sites by their domain authority score, which is a metric scored between 1 and 100. When ranking websites, Google assigns a lot of trust to websites with high authority backlinks pointed …

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18 Tips to Rank Videos on YouTube *Updated for 2020

YouTube plays a pivotal role for businesses in today’s world. It has more users than both Facebook and Twitter, and can make a huge impact in your brand’s visibility. There are several ways to ensure your videos follow YouTube’s best practices. There are also many recognized SEO ranking signals to take into consideration when publishing …

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How to Effectively Market Your Brand on Reddit

Reddit, also referred to as “The Front Page of the Internet”, includes a captivating combination of trending news, social discourse, and funny memes all combined into one engaging social media feed. If executed properly, it can be a fantastic channel to promote your brand, either through open and transparent methods or through under-cover online guerilla …

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How to Optimize Your Images for SEO

In order to get your website’s pages ranked highly on search engines, you’ll need to ensure you are taking advantage of all opportunities to optimize your page’s contents – especially if you’re trying to rank for more competitive keywords. One of these opportunities includes image optimization. Image optimization mostly involves modifying file size and labeling behind-the-scenes …

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