SEO

How to Design Your Keyword Funnel: SEO and the Buyer’s Journey

You’ve probably heard of the concept of a sales funnel. For most products and services, a person doesn’t necessarily make a purchase on the spot. Instead, they undergo a Buyer’s Journey. They’ll start with research and gathering information, moving step by step toward the point where they’re ready to buy. When it comes to SEO,

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Capturing Backlinks From Your Competitors An Advanced Link Reclamation Strategy

What is Link Reclaimation? The heart of Link Reclamation is to “find and reclaim” highly-valued backlinks that have been abandoned, forgotten, and unclaimed. In other words, you can be acquiring high-authority, niche-specific links that are hiding in plain sight.  How does it work? You might be asking, “What does link reclaimation have to do with my competitors?”.

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Gaining Links Through Scholarship Outreach An Advanced Link Building Strategy

Google’s goal is to provide searchers with the most relevant and most trusted search results possible. One way it does this is by ranking sites by their domain authority score, which is a metric scored between 1 and 100. When ranking websites, Google assigns a lot of trust to websites with high authority backlinks pointed

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18 Tips to Rank Videos on YouTube *Updated for 2020

YouTube plays a pivotal role for businesses in today’s world. It has more users than both Facebook and Twitter, and can make a huge impact in your brand’s visibility. There are several ways to ensure your videos follow YouTube’s best practices. There are also many recognized SEO ranking signals to take into consideration when publishing

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